Mack Sims

Principal & President

    Mack Sims brings over 15 years of diverse hospitality leadership to his role as President. With a career rooted in both property-level operations and corporate strategy, Mack is known for blending data-driven decision-making with a deep commitment to team development and brand integrity.

    Before joining OTH, Mack served as Vice President of Operations and Investor Relations at Sotherly Hotels, where he led portfolio-wide performance initiatives and investor communications across a diverse collection of full-service and lifestyle assets. During his tenure, he played a key role in optimizing operating strategies, enhancing guest experiences, and guiding the company through repositioning efforts that increased portfolio value.

    Mack’s experience also includes rebranding and marketing leadership as Brand Manager at Sotherly, where he spearheaded transformative identity shifts for several hotels. His background in asset management with Walker & Dunlop further rounds out his financial and ownership-level acumen.

    At OTH, Mack plays a critical role in aligning business strategy with company culture, championing initiatives that drive operational excellence, talent development, and long-term planning.

    He holds an MBA from the Mason School of Business at the College of William & Mary and a Bachelor of Science in Business Administration from Elon University. A lifelong student of hospitality, Mack values authenticity, collaboration, and continuous improvement—both in the workplace and beyond. Outside the office, he enjoys exploring the outdoors with his wife and two young children.